Toppers Are on the Rise

Toppers Are on the Rise

Meal toppers are ascending in the pet food category. Think of them like parmesan sprinkled on your spaghetti or granola mixed in your yogurt. These enhancers increase foods’ palatability with extra flavor and texture. Meal...
Phillips Brings Rockster’s Superfood to the United States

Phillips Brings Rockster’s Superfood to the United States

Phillips Pet Food & Supplies will begin distribution of the full line of Rockster Superfood canned dog food starting April 1, 2019. Hailed as “more than just food” in Europe, the super-premium, organic food offers life-enhancing nutrition and will be available for the first time in America exclusively through all Phillips’ distribution centers.

Trending: Freeze-Dried Pet Food

Trending: Freeze-Dried Pet Food

Freeze-dried pet food is a fast-growing segment in the industry’s mass premiumization shift to solution-based, minimally processed diets. Pet parents increasingly are purchasing higher-priced limited-ingredient dog and cat...
Sustainability and Pet Products

Sustainability and Pet Products

Sustainable pet products, including their ingredients, packaging and processing, help protect the environment over their whole life cycle, from raw ingredients to final disposal. Whether food or supplies, pet products...
Vegetarian Pet Diets

Vegetarian Pet Diets

More than 7 million people* in the United States are vegetarians for reasons that include health, ethics, culture and religion. It’s not surprising that some vegetarians extend no-meat diets to their pets, but some pets...
What’s New with Dog Treats & Chews

What’s New with Dog Treats & Chews

The variety of dog treats and chews is growing thanks to the premiumization of pet food, modest dog ownership growth and the demand for natural and healthy products. Limited- or single-ingredient dog treats and chew are...
Solution-Based Dog Food

Solution-Based Dog Food

Human food trends are driving pet food innovation, including solution-based dog foods. As more people change their eating habits to promote wellness, they also seek wholesome meals for their dogs. Instead of buying what is...
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