Toppers Are on the Rise

Toppers Are on the Rise

Meal toppers are ascending in the pet food category. Think of them like parmesan sprinkled on your spaghetti or granola mixed in your yogurt. These enhancers increase foods’ palatability with extra flavor and texture. Meal...
Trending: Freeze-Dried Pet Food

Trending: Freeze-Dried Pet Food

Freeze-dried pet food is a fast-growing segment in the industry’s mass premiumization shift to solution-based, minimally processed diets. Pet parents increasingly are purchasing higher-priced limited-ingredient dog and cat...
Food Variety for Finicky Felines

Food Variety for Finicky Felines

Cat food has evolved beyond bags of kibble and cans of wet to include fresh, frozen, freeze-dried, gravies, stews, broths, lickable treats and flake toppers. This evolution of variety is the result of pet parents’ focus on...
Sustainability and Pet Products

Sustainability and Pet Products

Sustainable pet products, including their ingredients, packaging and processing, help protect the environment over their whole life cycle, from raw ingredients to final disposal. Whether food or supplies, pet products...
Vegetarian Pet Diets

Vegetarian Pet Diets

More than 7 million people* in the United States are vegetarians for reasons that include health, ethics, culture and religion. It’s not surprising that some vegetarians extend no-meat diets to their pets, but some pets...
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