The market for Fresh & Frozen pet foods is growing as pet parents increasingly want cleaner, fresher and less processed foods for their dogs and cats. To meet that demand and build the industry’s leading distribution platform, we are expanding our Fresh & Frozen distribution.
As part of the expansion, we are pleased to announce that Phillips will be the exclusive nationwide pet specialty distributor of Freshpet®. In addition, we will expand the Nature’s Variety® product portfolio, including frozen raw pet food, to the Pacific Northwest.
Our Fresh & Frozen storage capacity has been increased across all 14 distribution centers. A new Phillips distribution center in Cedar Rapids, Iowa, will open July 2 to supply Fresh & Frozen and other products to Upper Midwest customers. The strategically located distribution centers allow for consistent delivery and enable a national footprint that supports the company’s vision to be the preferred service provider in pet specialty.
“Phillips is pleased to have strong relationships with manufacturing brands such as Freshpet and Nature’s Variety and to bring those products to customers in all fifty states and Guam,” said Todd Shelton, CEO of Phillips Pet Food & Supplies. “This advances Phillips’ goals to deliver one national distribution network and offer a best in class customer experience.”
Freshpet’s refrigerated dog and cat food is made from fresh, whole ingredients cooked without preservatives. United States-raised chicken or beef is the number one ingredient in Freshpet foods.
Nature’s Variety provides minimally processed pure nutrition for dogs and cats that is 100 percent free of corn, wheat, soy and other artificial colors and flavors. Its Instinct® Raw products are frozen at their peak and never cooked to preserve their nutritional integrity.
With the Fresh & Frozen expansion, we will expand services to hundreds of new retailers with our industry-leading product platform, expansive brand offerings, knowledgeable sales team and Endless Aisles technology. We are committed to consistent delivery to help assure fresh and frozen product integrity.
“Phillips continues to bring more brand variety to a greater number of customers, allowing independent pet stores to delight their clients and compete effectively,” said John Lawton, Vice President, Vendor Development, Phillips Pet Food & Supplies. “With our additional capabilities for the growing Fresh & Frozen category, we are uniquely positioned to be become the preferred service provider in pet specialty.”